老若男女のための高品質なスニーカーとカジュアルシューズの流行を作り出し、業界をリードしてきたジェンセン・シューズ社は、製品ラインを多様化し、長期的な産業競争力を高めるために鍵となる3人の製品戦略担当部長を任命した。そのうちの一人であるJane Kravitzが自分の下に配属されたメンバ―について語る。 Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each other at the start of the story. Presents their very different points of view on their first couple of months working together. Can be taught in a variety of ways: with all students receiving both cases; half receiving one and half receiving the other; or a third of the class receiving both, one third receiving one, and one third receiving the other (as is appropriate). Should be used with Jenson Shoes: Lyndon Brooks' Story.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-318J15

発行日：1994/12/5

登録日：2020/3/3