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Best Buy's Corie Barry: Confronting the COVID-19 Pandemic

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
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This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy's strategy and leadership, including the transitions between the company's founder and the subsequent four CEOs. In particular, the career trajectory of CEO Corie Barry is described in detail. Regarding Best Buy's response to COVID-19, the case details the company's scenario planning and operational adjustments, including the temporary closure of all stores followed by the rapid establishment of curbside-pickup customer-order-fulfillment operations at roughly 1,000 store locations in the U.S. The case also attends to leadership's decisions to furlough more than 51,000 frontline employees, suspend in-home services, and subsequently resume in-store services under modified operating procedures.

【書誌情報】

ページ数:27ページ

サイズ:A4

商品番号:HBSP-321073

発行日:2021/1/12

登録日:2021/2/19

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