R&D Comes to Services: Bank of America's Pathbreaking Experiments (HBR OnPoint Enhanced Edition)
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At the heart of business today lies a dilemma: Our economy is increasingly dependent on services, yet our innovation processes remain oriented toward products. In this article, Harvard Business School professor Stefan Thomke points out the challenges of a
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-3426
発行日:2003/4/1
登録日:2007/8/16