What's Stifling the Creativity at CoolBurst? (HBR OnPoint Enhanced Edition)
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This fictitious case study explores the challenges facing CoolBurst, a Miami-based fruit-juice company. For over a decade, CoolBurst had ruled the market in the Southeast. Why, then, are its annual revenues stuck at $30 million, and why have profits been
【書誌情報】
ページ数:13ページ
サイズ:A4
商品番号:HBSP-3502
発行日:2000/5/1
登録日:2007/8/16

