Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first Eurobrand, and managing it in a coordinated Europewide fashion.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-384139

発行日：1983/11/17

登録日：2011/7/29