Lotus Development Corp.: Entering International Markets
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
税込み。
受取状況を読み込めませんでした
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the United States and looks at the considerations surrounding its initial efforts to sell abroad. Can be taught with Note on Comparative Advantage.
【書誌情報】
ページ数:16ページ
サイズ:A4
商品番号:HBSP-387034
発行日:1986/8/14
登録日:2021/1/26
