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Nike in Transition (B): Phil Knight Returns

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After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and organizational changes. After much strife within the company, Knight ends up with a hybrid matrix, a new group of managers, and a new strategy. Has Knight made the right choices? Has he squashed Nike's entrepreneurial culture? Is Nike poised for recovery?

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-392106

発行日:1992/5/6

登録日:2010/8/10

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