Nike in Transition (B): Phil Knight Returns
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¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and organizational changes. After much strife within the company, Knight ends up with a hybrid matrix, a new group of managers, and a new strategy. Has Knight made the right choices? Has he squashed Nike's entrepreneurial culture? Is Nike poised for recovery?
【書誌情報】
ページ数:22ページ
サイズ:A4
商品番号:HBSP-392106
発行日:1992/5/6
登録日:2010/8/10