This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer together, and revitalize European operations.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-395055

発行日：1994/11/11

登録日：2011/7/29