Jim Rogers, CEO of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The case also discusses the strategies used by Rogers to communicate the strategy, which included innovative image maps.

【書誌情報】

ページ数：38ページ

サイズ：A4

商品番号：HBSP-408097

発行日：2007/12/12

登録日：2011/8/9