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Your Loyalty Program Is Betraying You (HBR OnPoint Enhanced Edition)

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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Even as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained is worth more than a new customer won. What is so hard about making a simple loyalty program work? Qui

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-4095

発行日:2006/4/1

登録日:2007/8/16

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