Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted Salesforce.com software licenses to nonprofits and education clients. The case recounts the development and initial stages of this project and the trade-offs inherent in mixing social and business goals. Furthermore, as background, the case also provides detail on Salesforce's 1-1-1 business model whereby the company contributes 1 percent of product, 1 percent of equity, and 1 percent of employee hours back to the communities it serves.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-412049

発行日：2011/8/22

登録日：2011/10/19