This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the current Chinese labor market, people's career attitudes and what Chinese employers demand from the employees. As Fei Ni Mo Shu enters its sixth year, the shows producer grapples with questions of how to keep the show fresh and appealing as the underlying social and economic conditions that led to its success change.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-415081

発行日：2015/6/29

登録日：2015/9/28