After 16 years in management consulting, Bar Karakulluk u left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate structure and ensuring a smooth handover of the company from the first to the second-generation owner. As CEO, she makes a series of difficult decisions to transform the company. She develops a new performance management system, reengineers most of the operations, and replaces 80% of the management team including several C-level executives. Two years later, the impact on operations is positive, however the company's profitability continues to struggle. Karakulluk u must decide how best to move forward. While the founder seeks rapid and opportunistic growth, Karakulluk u believes that the company should stabilize its cost structure and limit expansion plans.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-416015

発行日：2015/10/21

登録日：2015/11/25