商品情報にスキップ
1 2

Macy's Reinvents its Millennial Business

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Molly Langenstein, Macy's executive vice president for fashion and new business development, and members of Macy's senior team were rethinking the company's approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this challenge, a dedicated Millennial team was created. The team looked at the preferences of millennial consumers and how those consumers were served by existing retailers. The team moved on to formulate a new market strategy. To date, the team has seen some improvements in sales and market share in its millennial apparel business, but they believe that additional opportunities exist. Was the Macy's millennium strategy working? What should they do next?

【書誌情報】

ページ数:28ページ

サイズ:A4

商品番号:HBSP-416020

発行日:2016/6/28

登録日:2017/2/21

1 3