Rachael Ray built a remarkable career and brand, first as a cooking personality, and then as a lifestyle maven. This case explores her early career, decisions taken along the way, and the successes she achieved in publishing, television and as a spokesperson. As her career matured, the case follows the choices she made and charts the opportunities a brand personality such as Ray faces in reinventing themselves authentically over time. It provides students with insights into managing a career over the span of life events; the ways a narrative arc helps anchor an individual's story, and may need to be actively managed over time; and the tradeoffs at play in managing such a narrative.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-419022

発行日：2019/6/3

登録日：2020/9/10