The (B) case offers a detailed account of Wendell Weeks's innovation strategy at Corning, and how his approach played a critical role in the COVID-19 pandemic. It illustrates the company's philosophy of making long-term investments in promising new technologies and products well before others believed their time was ripe.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-421078

発行日：2021/3/15

登録日：2021/7/12