This case profiles the career of Ghana-based chef and entrepreneur, Selassie Atadika. In the midst of the COVID-19 pandemic, she faced many questions about the future, such as: How could she convince Ghanaian consumers to view their native cuisine in a fresh, compelling way? How could she sustain the fine dining arm of Midunu, Atadika's food and lifestyle company, in a nation where the average annual income hovered at USD5,000? Should she expand her chocolate business internationally? As Atadika became an important player on the culinary world stage, what were the best ways to promote her business and capitalize on her increasingly high international profile?

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-421093

発行日：2021/6/17

登録日：2021/8/19