Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption (HBR OnPoint Enhanced Edition)
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¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Companies that introduce new innovations are the most likely to flourish, so they spend billions of dollars making better products. But studies show that new innovations fail at a staggering rate. While many blame these misses on lackluster products, the
【書誌情報】
ページ数:11ページ
サイズ:A4
商品番号:HBSP-4516
発行日:2006/6/1
登録日:2007/8/16