Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption (HBR OnPoint Enhanced Edition)
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Companies that introduce new innovations are the most likely to flourish, so they spend billions of dollars making better products. But studies show that new innovations fail at a staggering rate. While many blame these misses on lackluster products, the
【書誌情報】
ページ数:11ページ
サイズ:A4
商品番号:HBSP-4516
発行日:2006/6/1
登録日:2007/8/16
