First Chicago Corp.: Corporate Strategy
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
Lays out the business challenges facing First Chicago Corp. in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market--corporate banking--has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a ""relationship"" bank. They also want to move into the middle and retail markets in order to build a ""superregional"" bank."
【書誌情報】
ページ数:20ページ
サイズ:A4
商品番号:HBSP-491056
発行日:1990/11/27
登録日:2010/1/26