Lays out the business challenges facing First Chicago Corp. in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market--corporate banking--has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a ""relationship"" bank. They also want to move into the middle and retail markets in order to build a ""superregional"" bank."

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-491056

発行日：1990/11/27

登録日：2010/1/26