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First Chicago Corp.: Corporate Strategy

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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Lays out the business challenges facing First Chicago Corp. in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market--corporate banking--has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a ""relationship"" bank. They also want to move into the middle and retail markets in order to build a ""superregional"" bank."

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-491056

発行日:1990/11/27

登録日:2010/1/26

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