Rhetoric of Change
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may be considered a rhetorical contest that determines whether change is embraced or not.
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-494036
発行日:1993/8/24
登録日:2010/9/7