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Rhetoric of Change

通常価格 ¥1,144 JPY
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Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may be considered a rhetorical contest that determines whether change is embraced or not.

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-494036

発行日:1993/8/24

登録日:2010/9/7

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