Despite companies' almost fanatical worship of innovation, most new products don't generate money. That's because executives don't realize that the approach they take to commercializing a new product is as important as the innovation itself. Different app

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-4945

発行日：2003/9/1

登録日：2007/8/16