HP Consumer Products Business Organization: Distributing Printers via the Internet
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¥1,144 JPY
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¥1,144 JPY
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あたり
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group had started selling refurbished printers through an Internet outlet center in December 1997, but Jotwani was now considering a move to sell new printers directly to consumers via this new channel. If he were to make such a move, he wondered which products to sell online at what prices, and how to communicate this strategy to the channel partners without damaging the existing distribution structure.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-500021
発行日:1999/10/8
登録日:2011/7/29