Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-500070

発行日：2000/2/15

登録日：2009/12/11