This case is accompanied by a Video Short for Premium Educators to show in class. To watch the video or display to students, click on the video icon. Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who doesn't want to use a broker to clients who want to rely completely on a broker. The strategy is high risk and requires a sea change from the company.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-500090

発行日：2000/2/29

登録日：2011/7/29