The New Beetle
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¥1,474 JPY
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あたり
To maximize their effectiveness, color cases should be printed in color. Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to sales. Her first set of decisions related to the target market selection and positioning of the New Beetle. Includes color exhibits.
【書誌情報】
ページ数:30ページ
サイズ:A4
商品番号:HBSP-501023
発行日:2000/9/11
登録日:2011/7/29