To maximize their effectiveness, color cases should be printed in color. Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill. Includes color exhibits.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-502040

発行日：2001/10/5

登録日：2011/7/29