Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all indications, the nontraditional campaign has been a huge success. Now the question is, what to do for an encore?

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-502046

発行日：2002/2/11

登録日：2011/7/29