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Microsoft: Positioning the Tablet PC

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
セール 売り切れ
税込み。
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To maximize their effectiveness, color cases should be printed in color. Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment manufacturing partners are developing the Tablet PC hardware, while Microsoft develops the software (the Windows XP Tablet Edition). The Microsoft Tablet PC team is grappling with two critical issues related to the final marketing plan. The first concerns the positioning of the Tablet PC. One option is to position the device as a radical breakthrough in computing technology that will dramatically change the role of computers in the workplace and home. A much more conservative option is to position the Tablet PC as merely a high-end laptop with several interesting new features. The second concerns the initial target market for the device. Includes color exhibits. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.

【書誌情報】

ページ数:23ページ

サイズ:A4

商品番号:HBSP-502051

発行日:2002/3/4

登録日:2013/4/16

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