Customer Profitability and Lifetime Value
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-503019
発行日:2002/8/7
登録日:2011/7/29