To maximize their effectiveness, color cases should be printed in color. MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because distributor relationships fell through and is deciding between two new potential partners. In the United Kingdom, it is offered participation in a supermarket promotion that will boost volumes, but at the expense of price maintenance. Includes color exhibits.

【書誌情報】

ページ数：30ページ

サイズ：A4

商品番号：HBSP-503044

発行日：2002/11/1

登録日：2010/8/10