To maximize their effectiveness, color cases should be printed in color. Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to recognize the quite different organizational demands of the women's fashion business. Includes color exhibits.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-503057

発行日：2003/2/11

登録日：2012/6/12