Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major nonprofit and what is critical for building and protecting brand value.

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-503101

発行日：2003/6/30

登録日：2011/4/13