This case is accompanied by a Video Short for Premium Educators to show in class. To watch the video or display to students, click on the video icon. Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the weight placed on marketing metrics in the corporate dashboard in light of an economic and stock market downturn.

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-504001

発行日：2003/8/5

登録日：2011/7/29