Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-504016

発行日：2003/7/31

登録日：2011/10/5