Birth of the Swatch
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also includes a discussion of SMH, which controls Swatch, exploring how the company has managed the Swatch brand in the context of its brand portfolio (nine global watch brands in total.)
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-504096
発行日:2004/6/8
登録日:2011/2/7