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Cisco Systems: Managing the Go-to-Market Evolution

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With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new business strategy. Describes those changes and poses new channel management challenges in light of Cisco's entry into new markets and technologies.

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-505006

発行日:2005/3/24

登録日:2019/8/6

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