Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model--the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite radio. Also covers ways to incorporate marketing mix variables and competition and explores the impact of these factors on the adoption and diffusion of an innovation. Finally, illustrates how to construct forecasts when early sales data are available via data-driven forecasting models.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-505062

発行日：2005/2/15

登録日：2010/1/26