To maximize their effectiveness, color cases should be printed in color. Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing problems. By 2003, however, consumer research revealed that a confusing retail experience had eroded some of this good will. Challenged to increase revenues for this segment and the company as a whole, Kinko's CEO and president faced a momentous decision: Should he radically overhaul the retail business, or should he shift resources to Kinko's healthier commercial business, "harvesting" the retail business for short-term profit? Includes color exhibits.

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-506024

発行日：2005/10/5

登録日：2016/6/21