This case is accompanied by a Video Short for Premium Educators to show in class. To watch the video or display to students, click on the video icon. Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold departure from Barilla's core competencies of high-volume production and sales of fast moving, low-priced goods. Provides an opportunity to discuss trends in consumer eating habits, supply chains for locally-produced goods, and changes in retail formats. In addition, provides an opportunity to discuss the difference in investment philosophy between a family-owned company and a publicly-traded company.

【書誌情報】

ページ数：31ページ

サイズ：A4

商品番号：HBSP-507001

発行日：2006/10/17

登録日：2011/7/29