Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and performance measures.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-507005

発行日：2007/1/16

登録日：2011/7/29