To maximize their effectiveness, color cases should be printed in color. A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a very controversial "oriental theme" for its brand, while becoming at the same time a major sponsor of international athletes of the highest caliber.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-507024

発行日：2007/2/26

登録日：2010/5/14