Color case includes color exhibits. To maximize their effectiveness, color cases and exhibits should be printed in color. Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative. PSI's point-of-use products offered effective protection against water-borne diseases, especially diarrhea, yet the organization found it hard to attract donor funds to sustain the initiative. Its managers must determine how to alter their strategy going forward.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-507052

発行日：2007/1/22

登録日：2013/4/16