To maximize their effectiveness, color cases should be printed in color. Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to remain competitive in this maturing, high-technology focused industry. Presents his change project, in which the sales and marketing structure play a central role. Will his ideas allow the company to keep its customers and successfully go after new markets?

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-507075

発行日：2007/6/29

登録日：2011/4/13