Marketing Input and Innovation Strategy
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelines on how to overcome them. The impact of competition in the context of setting innovation strategy under market uncertainty is also addressed.
【書誌情報】
ページ数:16ページ
サイズ:A4
商品番号:HBSP-508090
発行日:2008/3/27
登録日:2008/7/8