Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initia

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-509013

発行日：2008/7/12

登録日：2011/2/7