For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-509041

発行日：2008/11/25

登録日：2011/6/27