To maximize their effectiveness, color cases should be printed in color. The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social responsibility, especially when operating in "lower income" countries.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-509048

発行日：2009/2/25

登録日：2010/4/7