Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging product to market. The technology holds promise after a long development phase but the packaging is more expensive and Wright and his team must convince the industry stakeholders of the packaging's value.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-511059

発行日：2010/11/24

登録日：2011/8/22