In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However, he faced strong resistance from many of his colleagues who questioned the tangible value of digital spending.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-511092

発行日：2010/12/13

登録日：2013/10/2