This case is set in early 2011, after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense competition, and the key reasons for the company's remarkable early success.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-511094

発行日：2011/3/22

登録日：2011/10/5